Product Design
Design Thinking
Mobile Design
Problem
Daytrip is a trip-planning app that aims to improve the collaborative trip-planning experience.
Approach
My approach centered on balancing research efforts with iterative design phases.
I began with evaluating competitors and determining gaps. Then, we defined assumed personas and pain points before validating these with surveys and user interviews.
From here, I had enough info to begin creating wireframes, where we tested and iterated with user feedback at suitable milestones.
Throughout the process, I was in close communication with our dev team to ensure feasibility before handing-off designs.
Impact
We designed and developed a functional MVP of the app, which we showcased to hundreds of people at the senior showcase.
Agency
Drexel University (Senior Project)
Role
Lead Designer, Creator
I was responsible for a majority of the designs and product strategy.
